Case study
A website buyers can search listings as easily as a catalog.
Built for the Long Haul is the joint bull sale of Downey Ranch and Kniebel Cattle Co. Buyers needed a way to browse, compare and research sale bulls before sale day.
Built for the Long Haul
The client
Built for the Long Haul
The joint bull sale of Downey Ranch and Kniebel Cattle Co.
builtforthelonghaul.com ↗The challenge
Put the whole sale catalog online.
Built for the Long Haul didn't have a website before. Buyers needed one place to browse sale bulls, compare them and see the details before sale day.
What I did
A site the ranches can run every sale season.
Designed and built the site
A custom website in Elementor Pro, built around what cattle buyers need to see.
A page for every lot
A custom Listings post type, so every sale bull has its own page with its details.
Searchable listings
Filterable listing pages built with Unlimited Elements, so buyers can narrow down the bulls they want.
Easy to update
Set up so the ranches can add new lots each sale season without starting over.
Results
What changed on sale day.
Every sale bull with its own searchable listing
7,100+ site visits from 5,800+ visitors
Buyers arriving from shared links spend 2+ minutes browsing bulls
Have a catalog, listings or inventory to put online?
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