Case study
An ag supply website that puts farmers in control.
Wells Ag Supply, an independent ag inputs supplier in Fonda, Iowa, needed a website that explained a different way of buying fertilizer and crop protection, and made it easy for farmers to get in touch.
Wells Ag Supply
The client
Wells Ag Supply
An independent agriculture inputs supplier in Fonda, Iowa, offering fertilizer, crop protection, seed and custom application.
wellsagsupply.com ↗The challenge
Explain a new approach. Show every product. Grow the team.
Wells Ag challenges the traditional way farmers buy inputs. The website needed to explain that clearly, show the full lineup of products and services, and help them recruit as the business grew.
What I did
Design, copy, build and tracking, all in one.
Designed and built the site
A custom website in Elementor Pro with a bold look that matches their brand and their message.
Wrote the copy
Pages for services, products, team and careers, with a Yoast keyphrase and meta description on every page.
Built the online products catalog
Crop Nutrition, Crop Protection and Winners Circle Adjuvants, with what each product does and how to use it.
Set up tracking
GA4 and Google Tag Manager installed, so the team can see how farmers find and use the site.
Ongoing
Monthly maintenance and new features
Since launch, I’ve kept the site updated and secure every month, and added what the business needed next: a Grant’s Top Three newsletter signup, field day RSVP forms, a labeled facility map of their entrances, warehouses and loadout, and a companion website for Top Soil.
Results
What changed for Wells Ag.
26,000+ site visits in the last year
11,400+ visits from search, with 66% of them engaged
3,100+ views of the Careers page as the team grows
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