Case study
A roofing website built to be found, and to prove it's working.
Grell Roofing, a commercial roofing company in Iowa, needed a website as established as their work, with every estimate request tracked from day one.
Grell Roofing
The client
Grell Roofing, LLC
A commercial and residential flat roofing company based out of Fort Dodge, Iowa.
grell.pro ↗The challenge
Look established. Get found. Count every lead.
Grell Roofing needed a website that looked as established as their work, showed up when Iowa businesses searched for commercial roofing, and made it easy to request an estimate.
What I did
Design, copy, build and tracking, all in one.
Designed and built the site
A custom website in Elementor Pro, built around the commercial and residential clients Grell Roofing wants to reach.
Wrote the copy
Service pages written for their customers, with a Yoast keyphrase and meta description on every page.
Built two lead forms
Separate contact and estimate forms, each with its own thank-you page.
Set up lead tracking
GA4 set up so every contact and estimate request is tracked as a lead.
Add-on
Analytics and ads cleanup
Grell Roofing already had an analytics and ad account. I audited both, connected everything to the right GA4 property, and flagged the ads that weren't reaching the right audience, so their marketing data finally matches what's happening on the site.
Results
What changed for Grell Roofing.
Every contact and estimate request tracked as a lead
Ad spend now reaching the right audience
5,600+ site visits in the first year, 850+ of them from Google search
Want a website that proves it's working?
Tell me about your business. I'll get back to you within two business days with next steps and a quote.
Start your project