Case study
Two companies, one website that works for both.
When Hulstein and Prairie States Trucking came together as Hulstein Construction, they needed one website that told the combined story and made it easy to hire them, or join the crew.
Hulstein Construction
The client
Hulstein Construction
A family-owned excavation, concrete and trucking company headquartered in Edgerton, Minnesota and Sioux Falls, South Dakota, with 50+ years in the industry.
hulsteinconstruction.com ↗The challenge
Merge two brands. Keep every service clear. Recruit the crew.
Two companies meant two sets of services, customers and job openings. The new site had to bring them together under one name without losing what made each one known.
What I did
Design, copy and build, all in one.
Designed and built the site
A custom WordPress website with a rugged, clean look that fits a crew that works in the field.
Wrote the copy
One clear story for the combined company, plus a page for every service, each with a Yoast keyphrase and meta description.
Organized every service
Commercial, municipal, agricultural, residential, concrete and trucking, each easy to find from the menu.
Built for hiring and quotes
Careers and Apply Now links on every page, plus contact and quote forms so requests reach the right people.
The merger
One name, three divisions
The site keeps Hulstein Excavating, Hulstein Concrete and Prairie States Trucking at the top of every page, so longtime customers still find the division they know, while new customers see everything the combined company can do.
Results
What changed for Hulstein.
One website for the combined company and all three divisions
Every service on its own page, ready to be found in search
Careers and job applications one click away on every page
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