Case study
A nonprofit website with personality and heart.
Hungry Hearts, a volunteer-run nonprofit fighting childhood hunger in Sioux Falls, needed its first website: one that made people smile, then made it easy to donate, volunteer or show up to an event.
Hungry Hearts
The client
Hungry Hearts
A 100% volunteer-driven nonprofit in Sioux Falls, South Dakota, making sure local kids show up to school ready to learn, not hungry.
hungry-hearts.org ↗The challenge
Start from scratch. Sound like them. Turn visitors into supporters.
Hungry Hearts had no website. They needed one that captured their fun, big-hearted personality and gave supporters clear, simple ways to help.
What I did
Design, copy and build, from a blank page.
Designed and built the site
A bright, colorful WordPress website built from scratch around their logo and their mission.
Wrote the copy
Playful, punchy copy for every page, with local SEO keyphrases and meta descriptions targeting Sioux Falls.
Made giving easy
Donate buttons in the header and throughout the site, so support is always one click away.
Built out events and volunteering
Get Involved pages for fundraisers like the golf tournament, BBQ competition and winter coat drive, plus an invitation to join the crew.
The voice
Copy with attitude
Instead of a typical nonprofit tone, the copy leans into who they are: “Because hungry kids can’t focus. Worried kids can’t dream.” Every headline is short and friendly, and every call to action is an invitation to get involved.
Results
What changed for Hungry Hearts.
A first website that sounds just like them
Donating, volunteering and events all in one place
Built for local search in Sioux Falls
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