Case study

One brand, from the menu to the website.

Odd Fellows, a restaurant and bar in Pocahontas, Iowa, needed a look as bold as its historic building. I created the brand, then carried it through the website, menus, table tents and social graphics.

Branding Web design Print + social

Odd Fellows

The client

Odd Fellows

A small-town restaurant and bar with a golf simulator in Pocahontas, Iowa, serving food, drinks and live music.

pokyoddfellows.com ↗

The challenge

Build a brand. Then make it show up everywhere.

Odd Fellows needed a full identity: a logo, a style guide, a website and the everyday pieces customers actually hold, read and scroll past, all looking like they came from the same place.

What I did

Brand, website, print and social, all in one.

Designed the brand

A bold black-and-white logo, colors and fonts, plus a brand style guide to keep everything consistent.

Built the website

A WordPress website with the menu, hours, golf simulator sign-up and a quick customer survey.

Designed the menus

A large printed food and drink menu and tri-fold drink table tents, with a QR code that links to the customer survey.

Created social graphics

Facebook event covers and square posts for live music nights, in one consistent style for every event.

The building

Named for its home

The restaurant takes its name from the historic I.O.O.F. lodge building it calls home, which is featured right on the website’s homepage. The brand pairs tall, condensed type with a simple black-and-white palette, so every piece looks unmistakably like Odd Fellows.

The pieces