Case study
A brand built to be trusted and loyal.
Retrievers Animal Supply opened in Sioux Center, Iowa, selling animal health and pet care products at fair prices. I created the logo and brand, then carried it through mailers, print ads, stickers and Facebook graphics.
Retrievers Animal Supply
The client
Retrievers Animal Supply
A new animal supply store in Sioux Center, Iowa, offering vaccines, dewormers, grooming products and everyday pet supplies at reasonable prices.
The challenge
Launch a brand people trust from day one.
Retrievers Animal Supply was a brand-new business. It needed a logo, a look and the pieces to tell the area it was open, all built around one idea: trusted and loyal, just like a good dog.
What I did
Logo, print and social, all in one look.
Designed the logo
A paw-print badge with motion lines, in horizontal and stacked versions, plus a maroon, black and gold color palette.
Designed the mailers
A four-page direct mailer with products and pricing, and an open house postcard to invite customers in.
Created print ads
Newspaper ads, from a brand introduction to a product spotlight on shampoos, colognes and washable pads.
Made stickers and social graphics
A round thank-you sticker for orders, plus a Facebook cover and profile image that match the print pieces.
The idea
The golden boy has arrived
The brand leans on the retriever: friendly, loyal and dependable. Lines like “The golden boy of animal products has arrived” and “Trusted & loyal. Just like one of your favorite breeds.” carry that idea through every piece.
The pieces
Everything it shows up on.
A few of the pieces I designed for Retrievers Animal Supply.
Facebook graphics
Cover and profile image
Direct mailer
Four pages, 5.5 x 8.5
Open house postcard
Postcard and order sticker
Print ads
Brand and product ads
Results
What changed for Retrievers.
One recognizable look across print, mail and Facebook.
Ready-to-print pieces for the launch, the open house and product promotions.
A Facebook page that looks as polished as the print pieces.
Opening something new? Let’s build the brand.
Tell me about your business. I’ll get back to you within two business days with next steps and a quote.
Start your project